Max Brown Hotels continues to grow under Sircle Collection

by Ted Valentin, Boutique Hotel Expert
Max Brown Hotels makes its debut in Milan. The opening of Max Brown Missori is part of the brand's expansion under the Amsterdam-based hospitality group Sircle Collection.


The new Max Brown Hotel Missori, part of Sircle Collection is surrounded by Milan's top landmarks and dozens of cafés and boutiques. It is located in the immediate vicinity of Milan Cathedral, the Guastalla Gardens, and the iconic Torre Velasca. This makes the new boutique hotel the ideal starting point for discovering the city's cultural treasures.

The 64 rooms were created in collaboration with Amsterdam-based interior designer Saar Zafrir and Sircle Collection with a touch of a vibrant 1970s-inspired atmosphere with warm colors and vintage details.

Artwork by local artists is on display throughout the spaces, while the cozy breakfast room on the ground floor is transformed into a kind of lively art gallery with changing art installations.

The hotel's bar mixes classic cocktails and freshly brewed coffee and is the perfect spot to discuss travel plans.

The rooms have record players and city-inspired Spotify playlists, and a pillow menu is available for guests who are particular about their sleeping comfort.

Max Brown Hotels also operates properties in Amsterdam, Berlin, Düsseldorf, and Vienna.